More than the MLS

A Case Study on Creative Marketing

Creative Marketing Tactics are Essential for Selling Your Property

In today’s competitive real estate market, merely listing a property on the MLS isn’t enough to make it stand out. Effective marketing goes beyond uploading a few photos and details—it requires creative tactics to capture attention, spark interest, and drive a successful sale.

For this property in Auburn, California, Chaz recognized that a video was essential to provide a dynamic and immersive view of this unique adventure-sports property. Static photos couldn’t convey the full experience, so the video was designed to showcase its distinct features in a compelling way.

The result? The video attracted tens of thousands of views on social media, drew interest from the Sacramento Bee and other news outlets, and ultimately led to finding the perfect buyer.

Media Impact

Here’s a glimpse into how this video captivated adventure-sports enthusiasts and home buyers across Northern California

1.1 Million

Views on Social Media

2,000

Video Shares

400+

Comments & Reactions

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